The logo is made up of two main components:
a fluid element that features the four corporate colours
and the underlying text.
The fluid element in red, blue, green and yellow represents the four
coloured discs that made up the original logo of Corporate Identities.
Only now, these four elements are no longer independent but have
started morphing together: because it is the various activities that make up the Group.
This coloured motif communicates evolution, unity, growth, fluidity….
where one thing leads to another….a promise of more growth to come.
All this is supported by symmetrical and assertive text that denotes
strength and stability.