Core Team

The Founder

Jesmond Saliba 

Jesmond is a strategist, an avid communicator and a creator of effective and lasting synergies. And since he is not the one writing this, he can be excused if we pinpoint that he remains a generous person with his ideas, his committed approach to clients and the time and energy he dedicates to the causes close to his heart.

He formed Corporate Identities in 2008.  His aims were two-fold: to use his acquired experience in media communications and brand strategy and to finally be his own boss. To date, the latter remains debatable.

Nonetheless, his love for the media, for communicating and for long-term vision would be the qualities that best define him

He is also the Commissioner for Voluntary Organisations

He also presents a number of EU and geopolitical radio programmes and a sought after opinionist by the Press, TV and Radio on a number of themes.

Lawrence Zammit 

Economist Lawrence Zammit is also the founding partner of MISCO.

Lawrence has developed the market research division of the country’s leading organisation and has directed a number of local and foreign research assignments.

He also conducts training and development programmes on a regular basis on strategic management and marketing topics.

He is retained as a consultant by a number of business organisations across a range of economic sectors.

Executive Team

Tonio Galea

Tonio studied International Relations at the University of Malta and terrorism studies with the University of Leiden in the Netherlands. He has worked in the local media both print and tv for the past 30 years specialising in international news. Tonio is the Senior researcher and editor of CorporateDispatch.com.

Isabelle Micallef Bonello 

Isabelle graduated B. Com. (Hons) Management and later achieved her MBA from the University of Malta and proceeded to work as a Business Executive with the Institute for the Promotion of Small Enterprise (IPSE). In 2002, Isabelle joined the eMalta Commission as a Research Assistant to work on the design and implementation of Malta’s ICT strategy, including projects to increase digital literacy in the community and to introduce various ICT certifications in the private and public education system.  In 2004, Isabelle joined the Information Society Secretariat, within the Ministry for IT and Investment in charge of the implementation of ICT within the business community.


James Vella Clark 

Life has a funny way of making people cross paths. How Jes and James got together is one such example. James met Jes at University where they both read Communications. After graduating, James joined a leading advertising agency where he handled the PR requirements for a number of leading Maltese companies.

After ten years, a chance encounter at the airport brought the two back in touch. After a few months, Jes asked James to join his new company whose PR business was growing, and the rest is history.

Today, James manages the PR and Media Relations business at Corporate Identities. His creative flair has also earned him the role of Creative Director for some of the brands’ visual and advertising content.


Keith Zahra

Keith graduated with a Masters in European Studies from the University of Malta. Throughout his professional career, he was involved in a number of national campaigns, with his most recent stint being with the country’s financial services regulator. Despite much of his experience being related to the communications field, Keith remains an avid follower of European affairs, strengthened by his stint working in Brussels with the European Committee of the Regions and the European Economic and Social Committee.

At Ci Consulta, Keith is involved in content-creation related to Public Relations as well as on EU-related affairs.


Shirley Zammit

Shirley read for her communications degree with Jesmond and James. She has an experience of 20 years in various roles in the marketing and communications field including FMCG and services. She also worked in the philanthropic sector.  She joined Corporate ID Group in 2019 and is responsible for gelling the various components which make Corporate ID Group


Lawrence Zammit 

Economist Lawrence Zammit is also the founding partner of MISCO.

Lawrence has developed the market research division of the country’s leading organisation and has directed a number of local and foreign research assignments.

He also conducts training and development programmes on a regular basis on strategic management and marketing topics.

He is retained as a consultant by a number of business organisations across a range of economic sectors.